Gen Z in the U.S. is Decorating Their Bags with Plushies These Days ✨

With the help of FASHION BIZ NYC Specialist Jenny Lee, who lives in New York, we’ve compiled how Gen Zs are accessorizing their bags, keys, and other personal items.

You can spot many character keychains that aren’t commonly seen in Korea.

🎤 FASHION BIZ(@fashionbizkr ) NYC Specialist Jenny Lee, @98jenjen

“In the U.S., people still frequently use house keys, so for the past few years, Gen Z has been accessorizing their keys in unique ways. Since keys are something you always carry around, they naturally became part of one’s daily fashion look. Many people found this trend fun and intriguing. As the trend evolved, keychains originally designed to help you find your keys more easily became a regular part of daily outfits.”

✔️Popular Plush Keychains in the U.S.

✅ Crying Baby
: A character modeled after a crying baby, designed by Molly Factory. It’s sold through Pop Mart.

✅ Labubu
: A character from the “The Monsters” series by Hong Kong artist Kasing Lung. Also sold through Pop Mart.